Upstream Works AgentNow Recognized for CX Innovation
AgentNow, Upstream Works’ on-demand CX solution, received the CUSTOMER 2025 Product of the Year Award.
WOODBRIDGE, ONTARIO (April 24, 2025) – Upstream Works, a provider of advanced AI and omnichannel contact center solutions, today announced that its on-demand customer service solution, AgentNow, has been named a 2025 Product of the Year Award by CUSTOMER Magazine, published by TMC, a global, integrated media company.
Upstream Works AgentNow enables businesses to transform their customer experience with on-demand access to live video agents and experts. Customers can easily connect via a QR code or webpage using their mobile device or a kiosk. They have the option to communicate using live video, voice, or chat, and can use a mix of all three depending on their needs and preferences.
AgentNow provides businesses with the flexibility to support in-person staff with remote agents who can assist during peak periods of demand, improving efficiency while ensuring customers have access to human support. This also helps to alleviate customer frustration as they can avoid long wait times, elevating the customer experience and increasing customer satisfaction.
“AgentNow enables CX innovation across industries, including air travel, hospitality, financial services, healthcare, retail, insurance, utilities, consumer services, and more,” said Rob McDougall, CEO of Upstream Works. “The solution provides fast and convenient access to customer support, which becomes important during times of high stress, like rebooking a missed flight or payment issues with a bank card. Thank you, TMC and CUSTOMER Magazine, for the recognition.”
The 2025 CUSTOMER Product of the Year Award recognizes solutions providers that are advancing the contact center, CX, CRM and teleservices industries one solution at a time. The award highlights products which enable their clients to meet and exceed the expectations of their customers.
“On behalf of TMC and CUSTOMER magazine, I’m thrilled to recognize Upstream Works with a 2025 Product of the Year Award,” said Rich Tehrani, CEO of TMC. “AgentNow has clearly earned its place among the industry’s top solutions, and I’m eager to see how Upstream Works continues to innovate and lead in 2025 and beyond.”
Learn more about Upstream Works AgentNow here.
About Upstream Works | www.upstreamworks.com
Upstream Works provides enterprise-ready AI and omnichannel contact center desktop solutions that simplify and improve the agent and customer experience. Our flexible desktop solutions, seamless integrations and AI orchestration capabilities support digital transformation, innovation, and business growth, enabling on-premise and cloud contact centers to leverage existing systems and investments. For over 20 years, Upstream Works has helped companies worldwide and across industries improve operational efficiency, agent effectiveness, customer experience, and business outcomes.
About CUSTOMER Magazine
TMC’s CUSTOMER magazine, originally launched in 1982 as Telemarketing magazine, remains the go-to resource for news, insights, and strategies that elevate customer engagement across all channels. Each issue explores the latest advancements in AI-powered CX, omnichannel communication, agent enablement, customer journey analytics, conversational AI, automation, mobile and cloud-based solutions, workforce optimization, and more. For additional information, please visit https://www.customerzone360.com.
About TMC
TMC provides global buyers with valuable insights to make informed tech decisions through our editorial platforms, live events, webinars, and online advertising. Leading vendors trust TMC, thought leadership, and our events for branding, thought leadership, and lead generation. Our live events, like the ITEXPO #TECHSUPERSHOW, deliver unmatched visibility, while our custom lead generation programs and webinars ensure a steady flow of sales opportunities. Display ads on trusted sites generate millions of impressions, boosting brand reputations. TMC offers a complete 360-degree marketing solution, from event management to content creation, driving SEO, branding, and marketing success. Learn more at www.tmcnet.com and follow @tmcnet on Facebook, LinkedIn, and X.
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Upstream Works Media Contact:
Escalate PR for Upstream Works
TMC Contact:
Stephanie Thompson
Manager, TMC Awards
203-852-6800
sthompson@tmcnet.com