Strategic Report: Modeling Today’s Customer Experience to Create Tomorrow’s Business Value

Review trends and impacts shaping customer experience and business performance today and tomorrow. J Arnold & Associates present data and insights on the importance of a strategic approach to omnichannel customer experience.

This report presents a summary of data from an extensive range of research to clearly illustrate the business impact of an improved customer experience (CX), and discuss what businesses need to do to sustain success today and in the future.

• Impact of CX on agent, business, and customer
• Trends that are shaping Customer Experience
• Strategy Drivers for tomorrow

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