Providing customers with convenience and consistency is key to earning their business and long-term loyalty to your brand. More than this, the conversational experiences you provide can be the competitive differentiator that sets your business apart and positions you for success. In this podcast, Rob McDougall, CEO of Upstream Works discusses with Doug Green of Telecom Reseller, ways in which organizations can use customer engagement strategies to differentiate their brand – including the effective use of emerging channels, AI and machine learning.