Podcast – Rethink Customer Engagement for Greater Lifetime Value

Rob McDougall, President and CEO of Upstream Works discusses with Doug Green of Telecom Reseller, today’s digital landscape as customers use multiple communication channels to engage with a brand, and expect to connect on any channel that they choose. He describes the most common challenges organizations face when attempting to come up with a cohesive strategy, and outlines the impressive benefits that can be realized when it’s done right.